The research is clear– your headshot has huge power when wielded well. We don't want to overload you with stats and research so here are the big 3 you should know!
1- Online, 90% of how people judge you is based on your photo!
If this doesn't make you want to ensure you photo is the best it can be, consider this as well– people take only about 40 milliseconds to come to their judgment from a photo. So you have less than 1/2 a second to make an impression.
2- You become human with a photo.
Putting a face to a name can have a huge impact—it's humanizing— when your not able to meet with someone in person. Use it in your email signature, business card, online about page, social profiles and other marketing materials. Research from The Wharton School has shown "When radiologists scanned an x-ray, including a photo of the patient, was enough to increase their reports by 29% and their diagnostic accuracy by 46%." Simon Sinek in his book Leaders Eat Last, contributes this to empathy when the radiologists saw the patients as people after they could place a face to the x-ray– not just another file that needed to be gone over.
3- An updated photo gets A LOT OF ATTENTION!
We've seen this over and over again. We send a client their new headshot– within a day or two they update their social media profile photos and BOOM– 100+ likes and comments. People want to see a photo of you. Start clicking on your friends profile photos on and you'll see the same thing if it's a quality photo of that person.
A five-minute professional photo session—in your office—can have a huge impact on your marketing. If you'd like to learn more about this just let us know– we can show you how you can make your marketing more impactful.